When do winter sales start in Italy by region?
| Region | Winter Sales in Italy 2026 Dates | Promotional Sales Rules |
|---|---|---|
| Abruzzo | From 3 January for 60 days | Promotional sales allowed all year round |
| Basilicata | 3 January – 1 March | No promotional sales 30 days before the start of sales |
| Calabria | From 3 January for 60 days | No promotional sales 15 days before the start of sales |
| Campania | From 3 January for 60 days | No promotional sales 30 days before the start of sales |
| Emilia-Romagna | From 3 January for 60 days | No promotional sales 30 days before the start of sales |
| Friuli Venezia Giulia | 3 January – 31 March | Promotional sales allowed all year round |
| Lazio | From 3 January for 6 weeks | No promotional sales 30 days before the start of sales |
| Liguria | 3 January – 16 February (45 days) | No promotional sales 40 days before the start of sales |
| Lombardy | 3 January – 3 March | No promotional sales 30 days before the start of sales |
| Marche | 3 January – 1 March | No promotional sales 30 days before the start of sales |
| Molise | From 3 January for 60 days | No promotional sales 30 days before and 30 days after the start |
| Piedmont | From 3 January for 8 weeks | No promotional sales 30 days before the start of sales |
| Apulia (Puglia) | From 3 January for 60 days | No promotional sales 15 days before the start of sales |
| Sardinia | From 3 January for 60 days | No promotional sales 40 days before the start of sales |
| Sicily | 3 January – 15 March | Promotional sales allowed all year round |
| Tuscany | From 3 January for 60 days | No promotional sales 30 days before the start of sales |
| Umbria | From 3 January for 60 days | Promotional sales allowed all year round |
| Valle d’Aosta | 2 January – 31 March | No promotional sales 15 days before the start of sales |
| Veneto | 3 January – 28 February | No promotional sales 30 days before the start of sales |
| Trentino-Alto Adige | 60 days – retailers freely choose the sales period | Different dates by district (see local regulations) |
While the start date of the winter sales in Italy is largely coordinated, each region applies its own regulations regarding duration and promotional activities. For this reason, checking the regional sales calendar is essential - especially if you’re traveling or shopping online from abroad.
Whether you’re planning a shopping trip to Italy, browsing Italian boutiques online, or visiting luxury outlets during the sales season, understanding the official winter sales rules helps you shop smarter, avoid restrictions, and enjoy authentic Italian quality at the best possible prices.
More useful tips for your shopping in Italy:
Milan Shopping Guide: Best Rated Stores in Milan, Italy
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Glam Italia! How To Travel Italy: Secrets To Glamorous Travel
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