Where to Shop in Italy in 2026

Why Doing Clothes Shopping in Italy?

You should visit clothes shops in Italy for at least one of these reasons:

• Buy Italian designer clothes of latest collections
• Buy luxury designer clothes from Italy, shoes and handbags at discount price in outlet shops in Italy
• Buy quality Italian clothes, shoes and bags, jewelry and sunglasses
• Buy famous designer fur coat and leather clothing Made in Italy

Do Shopping in Milan Italy When...

Milan is the best shopping destination in Italy for the people who are looking to buy quality fashion clothing from latest collections, designer clothes from pret-a-porte fashion shows or vintage things.

Where to shop in Italy: Milan area?

One of the reasons to do clothes shopping in Milan is if you are interested in very fancy clothes created by young Italian designers. If so you can visit their showrooms in Milan where you can choose your unique dress made in one single copy. These things are generally less expensive but always made with quality materials and often have an unusual design.

Dolce & Gabbana Shop via della Spiga, Milan Italy

Milan is also a very good place for buying very elegant and stylish fur coats in Italy. Milan has a very large selection of fur of amazing designs. However, fur is a bit pricey here: fur coats prices in Milan start from 2000 - 3000 Euro.

There also many designer factory outlets in Milan selling outdated clothes collections from past seasons for about half-price.

It is generally considered that in Milan designer shops you can find the largest assortment of clothes and other accessories of famous brands in whole Italy. However, the prices for Milan clothing are a bit higher than in other shopping destinations in Italy.

Most of clothing boutiques in Milan Italy are located within so called Golden Triangle - Via Montenapoleone, Via Andrea, Via Gesu, Via Borgospesso and Via della Spiga.

Here you will find the most elegant and luxury boutiques of Italian designers. Montenapoleone street in Milan is one of the most expensive and prestigiuos streets in the world.

The stores found in this shopping guide are the most positively reviewed and recommended by locals and travelers:

Milan Shopping Guide: Best Rated Stores in Milan, Italy

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Do Shopping in Rimini, San Marino or Bologna When...

Bologna, San Marino or Rimini are the best shopping locations when you are looking to buy designer clothes for less or want to combine your holidays with shopping in Italy.

Where to shop in Italy: Rimini, San Marino or Bologna?

In these areas you can find cheap fur coats and sunglasses of less-known Italian brands and designer brands at a discount price. For example, you can buy fur coats for 600 - 700 Euro a piece at fur outlet in Rimini Italy.

There are many factory outlets around Rimini where you can buy cheap Italian clothing, shoes and accessories wholesale. Normally these are medium to high range Italian designer brands such as Vicini, Baldinini, Pollini, Sergio Rossi, Prada, Fabi, Fabiani, TODs and more.

However, Rimini doesn't have many luxury brands at discount prices. When you are on holidays in Rimini you may consider visiting the Mall outlet of Florence which is located not so far away.

Bologna also has numerous factory outlets very well suitable for wholesale purchasing which is perfect if you have your own clothes shop and looking for where to shop in Italy wholesale.

Factory Outlets near Rimini and San Marino

• San Marino Factory Outlet – Strada dei Censiti 1, Rovereta, San Marino
  Over 40 stores and a good mix of fashion, accessories and shoes at discount.
• Pollini Outlet – Strada Erbosa Uno 92 – Sant’Angelo, Gatteo (province of Forlì-Cesena, near Rimini)
  Factory outlet for the footwear brand Pollini — good if you’re looking for Italian shoes at outlet prices.
• Gilmar Company Store – Via delle Rose 15, San Giovanni in Marignano (near Rimini)
  A factory outlet selling several fashion brands under the Gilmar umbrella including Iceberg, etc.

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Do Shopping in Florence Italy When...

Florence is the city of factory outlets in Italy. Prada, Gucci, D & G, Fendi, Roberto Cavalli and many other luxury designer brands can be found in numerous outlets near Florence.

Luxury Shopping in Florence, Italy

Where to shop in Italy: Florence?

Outlet shopping in Florence, in my opinion, is the best way to buy luxury Italian brands due to the significant price reduction.

In Florence outlets you won't get latest fashion collections like in Milan but a huge price difference for luxury brands will make you forget this little inconvenience.

In Florence there is also a large number of private workshops where specialized masters make beautiful leather shoes and handbags. You can also visit fur and leather factories in the surburb of Florence.

Florence shopping issue is so huge that I invite you to visit a separate page dedicated to where to shop in Florence Italy.

Main Outlets in Florence, Italy

• The Mall Firenze (Leccio Reggello) – Via Europa 8, Leccio Reggello (about 30–40 minutes from Florence city center)
  The most famous luxury outlet near Florence. You’ll find Gucci, Prada, Valentino, Fendi, Saint Laurent, Versace, Burberry, and Balenciaga — all at outlet prices (30–70% off)
• Barberino Designer Outlet – Via Meucci, Barberino di Mugello (about 30 km north of Florence)
  A charming open-air shopping village managed by McArthurGlen. Brands include Michael Kors, Calvin Klein, Nike, Hugo Boss, and Furla.
• Space (The Prada Outlet) – Località Levanella, Montevarchi (about 50 minutes south of Florence)
  Prada’s official outlet — minimal design, maximum deals. You’ll find Prada, Miu Miu, and sometimes Church’s products at good discounts.
• Fashion Valley – Via Levanella Becorpi, Montevarchi (near Space outlet)
  Smaller than The Mall but offers premium Italian and international brands such as Versace, Armani, Ferragamo, and Cavalli in a calm, upscale atmosphere.
• Valdichiana Village – Foiano della Chiana (about 1 hour south of Florence, near Arezzo)
  A spacious outlet village with around 140 stores including Levi’s, Timberland, Guess, Adidas, and The Bridge.
• Parco Leonardo – Fiumicino area, near Leonardo da Vinci Airport
  Open-air shopping village with fashion stores, cafes, and a cinema—perfect before or after a flight.

Private Driver The MALL Outlet from Florence VIP Limo service

Do Shopping in Rome, Venice, Naples or Turin When...

Shopping in Rome, Venice, Turin or Naples is for those who wants to combine sightseeing holidays with shopping in Italy. Having your holidays in one of these cities you won't need to worry about where to shop in Italy.

Where to shop in Italy: Rome, Venice, Turin and Naples?

Rome, Venice and Tourin have boutique shops streets where you will find luxury brand clothing Made in Italy. They also all have factory stock outlets in the surburb of the city where you can get cheap designer clothes due to 30-70% discount.

The most prestigious designer shops In Rome Italy are located on Piazza di Spagna and surrounding streets.

In Rome, there are also many specialized workshops where you can buy or order a fur coat at the best prices in Italy.

A good place to buy designer clothes at a discount in Rome is Castel Romano Designer Outlet located in Pomezia which is 25-30 km south from Rome Italy.

Shopping Mall in Rome, Italy - Galleria Alberto Sordi

Main Shopping Malls in Rome

• Galleria Alberto Sordi – Via del Corso, city center
  Elegant historic shopping gallery near the Trevi Fountain and Piazza Venezia.
• RomaEst Shopping Centre – Via Collatina, Lunghezza area (east of Rome)
  One of the largest malls in Rome with international brands, restaurants, and a cinema.
• Euroma2 – Viale dell’Oceano Pacifico, EUR district (south of Rome)
  Modern and luxurious shopping mall in Rome with Italian and international fashion stores.
• Porta di Roma – Via Alberto Lionello, Bufalotta area (north of Rome)
  Huge shopping complex featuring IKEA, Zara, H&M, Apple Store, and a cinema.
• Castel Romano Designer Outlet – Via del Ponte di Piscina Cupa, Castel Romano (about 25 km south of Rome)
  Designer outlet by McArthurGlen with major Italian brands like Gucci, Prada, and Valentino at discounted prices.
• Parco Leonardo – Fiumicino area, near Leonardo da Vinci Airport
  Open-air shopping village with fashion stores, cafes, and a cinema—perfect before or after a flight.

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How Much do Clothes Cost in Italy?

If you are curious how much clothes cost in Italy here you will find approximate prices for less-known Italian brands which nevertheless have a decent quality and are well appreciated by Italians.

This price range may vary a little depending on the area where you shop in Italy and on the reseller.

• Leather coat made in Italy - about 100 - 350 Euro
• Italian leather shoes - about 70 - 200 Euro
• Italian leather handbag - about 50 - 150 Euro
• Women dresses - about 30 - 80 Euro
• Kid's clothing - from 5 Euro

When you are not after Italian famous brand names you can buy quality clothes made in Italy like jeans, T-shirts or sweaters for only 20-30 Euro.

Wholesale Clothing in Italy

However, for buying Italian clothes wholesale or very cheap I recommend visiting stock outlets where you will find fashion designer clothing of old collections at half-price or less.

Or even better, do wholesale clothes shopping at designer outlets in Italy during the sales when you can get luxury Italian designer brands for almost quarter of the original price. Winter and summer sales in Italy is the best time buy cheap designer clothes.

When you are not after Italian famous brand names you can buy quality clothes made in Italy like jeans, T-shirts or sweaters for only 20-30 Euro.

Here is a Google map of all the Outlet shops in Italy

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